Integrated cross media marketing integrates multiple communication channels. It synchronizes email, landing pages, micro sites (PURLs), SMS/MMS text messaging and rich media. It aligns messaging and calls to action based on the offering, need, business and user goals. At Avenue Marketing we provide a variety of cross media solutions.
Strategic Planning and Consulting
- We provide a road map to help clients manage their marketing campaigns.
- We improve process and performance, which is the key to successful strategic planning.
Personal URL (PURL) Campaign Management
- A PURL is a web site tied to a unique identifier (First name.Last name).
- When a client visits a PURL, he or she receives a very personal experience.
- PURLs allow you to integrate your campaign seamlessly with email, print, and direct mail.
- We merge variable data with personalized full color print and email pieces.
- We then send them to your prospect or clients.
- The pieces are designed to direct your prospects or clients to their own personalized website.
- PURLs help you showcase your products and services as well as accumulate more valuable data about your prospects or clients!
- ROI calculator included with each campaign.
Event Marketing
- Event marketing connects your audience on a personal, trust building level.
- It drives more qualified traffic to your booth or event.
- It engages and inspires your prospects before they even arrive at the event
Email Marketing
- Our email marketing services include robust and comprehensive tracking and reporting features
- Email addrresses can be appended to existing databases of prospects or clients.
- Cost effective pricing structure.
- ROI calculator included with each campaign.
Color Variable Digital Printing
- Avenue has the in-house resources to produce dynamic direct mail pieces.
- We can help you develop Loyalty card programs to keep customers coming back again and again.
