PURLs are targeted
communications that
- Use direct mail and personalized web content.
- Utilize real-time response tracking.
- Can capture respondents' email addresses, thus allowing continued contact.
- Extend the impact of your mailing.
Attract prosects with a
Personal URL (PURL)
- A PURL incorporates the recipient's name into a custom web site with variable text, variable graphics and log on incentive.
- Mail recipients are directed to landing pages, tailored to products and services, company branding, offers, or events.
Case Studies >
PURLs measurably improve
your message by
- Providing information and
- Tracking responses in real time.
Interact by using creative mail and web site landing pages and you can
- Find out your prospects's opinions.
- Discover information about their buying preferences.
- Contact them via their preferred method whether phone or email
React to generated information
- Information received allows you to reconnect through email, phone or mail.
- All data can be password protected and easily downloadable for viewing
and analysis.
